With the introduction of new and different styles of games to online casinos they are becoming ever more popular with women. The new styles include slower games which require increased patience; appealing more to women.
Online casinos were considered to generally consist of men, but the latest trends suggest that women and mothers in particular, are turning to online casino games to enjoy their leisure time. In land based casinos however, you will still find men at the majority of the tables.
When you compare women to men research has shown that women are much more guarded and shrewd with their gambling technique. They are less likely to lose big, but by the same notion they are less likely to win big. Women prefer the patient, little by little approach to reach their targets.
With the Football World Cup this year, UK based online casino and bingo sites saw a vast increase in traffic, mainly consisting of young women looking to pass the time doing something they enjoy while their partners watched the football.
Overall, the online casino industry reports an average of around 30% of female bettors, but with some new steps catering specifically towards women, the numbers are expected to increase.