First it was online bingo and then online poker - now according to Vernons.co.uk the latest gaming phenomenon to hit the UK is online slot machines as the fascination Brits have with Las Vegas and winning big has led to the gaming company experiencing a tenfold increase in players over the last six months.
The Vernons 'Clover Rollover', which is one of the biggest online slot jackpots in the world, has reported a massive boom in people playing online slot machines in the UK, as its current jackpot of £674,260 has rolled over for two months and is increasing by a staggering £10,000 a day.
The jackpot at Vernons.co.uk is one of the fastest growing in the UK, having increased by £300,000 in just under a month, with players simply needing to line up five shamrocks, and have the luck of the Irish, to scoop the top prize.
Further research by Vernons into this gaming trend has revealed that 62 per cent of online slot machine players are female, with the game proving particularly popular with web users aged between 35 and 50.
Traditionally, slot machines have been a major draw in the large casinos of Las Vegas, but now its popularity has swept Britain online in the form of instant win games, as jackpots hit record highs of over half a million pounds.
Martin Williams, E-Gaming Manager for Vernons.co.uk, said: "We've been overwhelmed by the massive surge in online slot machine players over the last few months and can only see the phenomenon and jackpots growing bigger this summer. It's surprising that our current jackpot of over £600,000 has not been won yet, and as slot machine fever grows, we anticipate a pay out any day now to one lucky player."