An affiliate of Harrah’s Entertainment Inc. has teamed up with Glu Mobile to begin development and subsequent publishing of games, graphics, ring tones and other applications all based on the infamous World Series of Poker.
Based in San Mateo, California, Glu will be the exclusive publisher and are expecting development to begin this year.
Greg Ballard, president and chief executive of Glu Mobile, said in a recent statement "The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance."
With players usually winning $1 million on their way to the final table, the WSOP is Harrah’s premiere poker event. The next WSOP, to be televised on ESPN, is scheduled for this summer at the Rio All-Suite Hotel and Casino in Las Vegas, Nevada.