Harrah’s Entertainment Inc. has announced that it intends Jeffrey Pollack, subject to regulatory approval, to become the first ever Commissioner of the World Series of Poker. This year’s event is to be held at the Rio All Suite Hotel & Casino in Las Vegas.
Pollack will be taking on this role in addition to his current position of Vice President of Sports and Entertainment Marketing.
Harrah’s Senior Vice President of Brand Management commented “The World Series of Poker is a unique event in the gaming and sports industry and, as such, requires special oversight and management,” “Designating Jeffrey as commissioner will further empower him to develop a strong sense of community among our players, tournament organizers, event staff, media partners, sponsors, licensees and corporate management team.”
During last years World Series of Poker event, the most prestigious on the poker calendar, more than $52 million prize money in the Main Event was awarded. At least $1 million was one by each player who advanced to the final table.
Now the world’s largest branded casino entertainment provider, Harrah’s began in Reno, Nevada, 68 years ago. Through excellence in its products and services achieving value and loyalty with its customers the brand has continually grown to become what it is today.