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New Marketing Research Report Identifies Online Poker As The Drive Behind Online Gambling


Research and Markets have issued their latest report titled: Online Poker – Driving Gambling to New Heights.

The report includes the results of an industry survey on gambling’s hottest topic, recognising that as gambling constantly reinvents itself, online poker is the product of future growth.

Featuring the conclusions of industry experts the report estimates that over $60 billion will be gambled on poker websites across the world in 2005. More than 60% of the industry experts surveyed believe that online poker will be the dominant offer in online gambling in 2-3 years, while 75% believe that the global annual rake/commission in the 2-3 years will be more than $4 billion.

However, despite the tremendous potential, the study predicts that the online poker market will become a tougher market in the future with decreasing revenues per active player and growing competition. Industry insiders therefore recommend strategies such as poker networks, the introduction of more betting brands, and the consolidation of poker sites to successfully survive into the future. Additionally, Europe is seen by 52% of the experts as offering the best future potential for online poker.

 

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